CASE STUDY

scents and senses of India

CLIENT

MAKE YOUR OWN PERFUME

WHAT WE DID

○ Strategy ○ Copywriting ○ Creative Direction ○ Ecommerce ○ Media

A homage to the treasure trove of smells, spices, and character of classic Indian cities, and the stories associated with them.

—Calicut spice, Bangalore Bloom, Madras Malar, Bombay Black, Calcutta Candy and Dilli Dreams.

ABOUT CLIENT

Scents Of India is MYOP’s first original line of perfume collection, inspired by the sights, tastes, scents and senses of India and its iconic cities.

TESTIMONIAL

Nabeel, Director of sales

This was our first signature collection, so it requires major imagination as well as extensive research into the history of Indian cities. Shaheer and his team assisted in designing the collection's style and feel, writing fascinating stories for each product, and creating a visual narrative using digital and print creatives.

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