CASE STUDY
India’s First Perfume Bar gets a makeover
CLIENT
MAKE YOUR OWN PERFUME
WHAT WE DID
○ Creative Strategy ○ Creative Direction ○ Packaging Design ○ Ecommerce ○ Digital Marketing ○ Copywriting ○ Social Media
We distilled the brand by refining the brand's communication, unifying its identity, and redesigning everything, from packaging to their eCommerce store, in order to position itself as an established homegrown fragrance house, having built a loyal fan base for itself with a wide variety of perfumes that last long.
ABOUT CLIENT
MYOP is India's first perfume bar with a unique value proposition; it allows you to customise fragrances.
This was without a doubt one of our favourite collaborations. We were given complete creative freedom to experiment with ideas and directions; kudos to the MYOP team for this! Sparks flew from day one, and as time passed, the lines between Takeover and MYOP became increasingly blurred, almost as if we had merged into a single entity, a force to be reckoned with.
TESTIMONIAL
Rayhan, CEO
We were looking for an agency to help us revamp our brand and needed to find someone who could build modern, scalable brand identity and design systems, and Takeover team was the perfect fit. They made the process easier and did not disappoint with their knowledge and creativity. After working with them for a couple of years, I can confidently say that they are a creative powerhouse.
ABOUT CLIENT
MYOP is India's first perfume bar with a unique value proposition; it allows you to customise fragrances.
We distilled the brand by refining the brand's communication, unifying its identity, and redesigning everything, from packaging to their eCommerce store, in order to position itself as an established homegrown fragrance house, having built a loyal fan base for itself with a wide variety of perfumes that last long.
This was without a doubt one of our favourite collaborations. We were given complete creative freedom to experiment with ideas and directions; kudos to the MYOP team for this! Sparks flew from day one, and as time passed, the lines between Takeover and MYOP became increasingly blurred, almost as if we had merged into a single entity, a force to be reckoned with.
