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takeover
creative agency

e-mail

mail@tkovr.in

contact us

99616 54585‬

mail us

mail@tkovr.in

contact us

99616 54585‬

Can minimalism meet the middle east halfway?

Can minimalism meet the middle east halfway?

Energy-efficient lighting solutions from Dubai

OVERVIEW

There is no argument about the extravagance of Dubai—its love of maximalism stands for “as much as possible”. But being efficient means “as little as possible”. We found this contradiction interesting when we set out to create the brand identity and design a website for Luminous Lighting Company, a firm focused on lighting up Dubai, in an energy-efficient way.

CLIENT

Luminous Lighting Co

DATE

November 2018

scope of work

Brand Identity Design, Website Design

A leaf growing towards the light? Or a light cone?

We think both! To accompany this minimal and meaningful logo, we created serif-inspired typography reminiscent of Arabic Writings, with strokes of varying width and cursive writing.

The process is meaningful when a design has purpose

For a relatively new player in a game of European giants, a portfolio website is the first frontier. We designed a website with compelling content, market details and research findings to display the knowledge and expertise of the firm. The copy for the website was written with tediously researched keywords to benefit SEO ranking.

"Lorem Ipsum Dolor Sit Amet, Consetetur Sadipscing Elitr, Sed cing Elitr, Sed"

Lanefour

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