There is no argument about the extravagance of Dubai—its love of maximalism stands for “as much as possible”.
But being efficient means “as little as possible”. We found this contradiction interesting when we set out to create the brand identity and design a website for Luminous Lighting Company, a firm focused on lighting up Dubai, in an energy-efficient way.
CLIENT
Luminous Lighting Co
DATE
November 2018
scope of work
Brand Identity Design, Website Design
A leaf growing towards the light? Or a light cone?
We think both! To accompany this minimal and meaningful logo, we created serif-inspired typography reminiscent of Arabic Writings, with strokes of varying width and cursive writing.
The process is meaningful when a design has purpose
For a relatively new player in a game of European giants, a portfolio website is the first frontier. We designed a website with compelling content, market details and research findings to display the knowledge and expertise of the firm. The copy for the website was written with tediously researched keywords to benefit SEO ranking.
"Lorem Ipsum Dolor Sit Amet, Consetetur Sadipscing Elitr, Sed cing Elitr, Sed"
